Cheryl Cole - 3 Words

The main thing I like about this video is the clever way in which the screen splits into half and each side shows different footage around the same room and then the screen merges back into one. If used correctly this is a very interesting and distinctive technique to use on a video, and in the instance of this video it dominates the proceedings - the narrative of the video follows the split screen effect. I would be interested in finding out how one would go about planning, organising and filming a video with this effect in it and what would be required in order to be able to do it.